Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," generated a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

According to AppMagic, Zenless Zone Zero's total mobile revenue has now exceeded $265 million. Update 1.4 introduced new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay, new areas, and game modes, significantly boosting player spending.

The free availability of Harumasa as a promotional character, coupled with a banner featuring Hoshimi Miyabi, proved particularly effective in driving revenue.

The 1.4 update's success is further highlighted by its sustained player engagement. Unlike typical post-update spending declines, daily revenue remained above $1 million for over 11 days and stayed above $500,000 even after two weeks.

While a significant achievement, Zenless Zone Zero's revenue still lags behind HoYoverse's other leading titles, Genshin Impact and Honkai: Star Rail.