Paul Rudd Nostalgically Promotes Nintendo Switch 2, Echoing 90s SNES Ad

Nintendo has enlisted the charismatic actor Paul Rudd to star in a nostalgic yet charming new commercial for the highly anticipated Nintendo Switch 2. This campaign draws inspiration from a memorable 1990s advertisement Rudd filmed for the Super Nintendo, paying homage to its iconic style while updating it for modern audiences.

In the original 1991 commercial, Rudd exuded coolness with his signature long black jacket, beaded necklace, and striking hairstyle as he arrived at a drive-in theater armed with an SNES. Hooking up the console to a massive screen, he showcased popular games such as The Legend of Zelda: A Link to the Past, F-Zero, and SimCity. As an intrigued crowd gathered around him, the commercial concluded with the timeless tagline: "Now you're playing with power."

Paul Rudd returns in the updated Nintendo Switch 2 commercial.

Fast forward to today, Rudd reprises his role but brings 34 years of life experience to the scene. Sporting the same iconic attire—a long coat, beaded jewelry, and that unforgettable hairstyle—he enters a cozy living room and connects a Nintendo Switch 2 to enjoy Mario Kart World with comedian friends Joe Lo Truglio and Jordan Carlos, alongside a young nephew affectionately calling him "Uncle Paul." The group plays using the console’s innovative GameChat feature, with Rudd’s eccentric 90s persona becoming the butt of playful jokes. Even the production team joins in on the fun by incorporating elements like a fog machine and a fan to recreate the atmospheric vibe of the past. The commercial wraps up with Rudd delivering the updated slogan: "Now we're playing together," emphasizing connection and camaraderie.

Despite its humorous tone, the ad cleverly acknowledges the nostalgia of the original while celebrating the evolution of gaming technology. IGN had the opportunity to speak with Rudd, revealing behind-the-scenes tidbits such as his suspicion of wearing his personal beaded necklace in the initial commercial and his enthusiasm for testing Mario Kart World during breaks. Although Rudd expressed disappointment at not being able to take a Nintendo Switch 2 home, fans can take solace knowing preorders are now available starting April 24 for $450. However, accessories have seen price increases due to U.S. tariff impacts. For detailed instructions on securing your preorder, refer to our comprehensive guide.