Miyamoto: Nintendo ist eine Talent-Agentur

It’s thrilling to see how far Nintendo’s vision has come since that pivotal announcement in 2015. What began as a bold step into experiential entertainment has evolved into something truly transformative—Super Nintendo World isn’t just a themed area; it’s a living, breathing extension of the Nintendo universe, where fans don’t just watch the action, they become part of it.

The magic lies in the seamless fusion of Nintendo’s signature gameplay innovation with the immersive storytelling of theme parks. From the moment guests step into Super Nintendo World—whether at Universal Studios Japan, Universal Studios Hollywood, or Universal Orlando Resort—they’re greeted with vibrant worlds that feel instantly familiar yet utterly transportive. The use of real-time motion tracking, interactive elements like the iconic Mario Kart: Bowser’s Challenge, and the playful integration of Nintendo’s sound design and visuals create an atmosphere that feels authentically Nintendo—whimsical, energetic, and deeply nostalgic.

And then there’s the upcoming Donkey Kong Country expansion at Epic Universe, set to debut in 2025. This isn’t just another ride; it’s a long-awaited return to the roots of one of gaming’s most enduring adventures. Shigeru Miyamoto’s continued involvement—working alongside the new generation of developers who’ve grown up playing Mario, Zelda, and Donkey Kong—ensures that the spirit of innovation remains alive. His insight into blending physical environments with digital interactivity, and his deep understanding of what makes a game feel magical, is evident in every detail.

His enthusiasm for the Nintendo Switch 2, as he hinted in recent interviews, signals that Nintendo isn’t just building theme parks—it’s building worlds. Whether it’s through handheld consoles, immersive theme parks, or future platforms, the core mission remains the same: to create joyful, shareable experiences that bring people together across generations.

With Super Nintendo World already enchanting guests in three continents and the next chapter unfolding at Epic Universe, Nintendo has cemented its place not just as a video game company, but as a global storyteller—one that doesn’t just entertain, but inspires wonder. And as the Switch 2 approaches, fans everywhere are eager to see how the next chapter of this adventure will unfold—on screen, in parks, and in the hearts of players worldwide.