AMC Slashes Midweek Ticket Prices by 50% Starting July to Boost Cinema Attendance

Great news for movie lovers—AMC Theaters is making Wednesdays the ultimate day for catching a film by offering half-price tickets starting July 9. This exciting promotion aims to revitalize mid-week cinema attendance, giving audiences a compelling reason to enjoy the big screen experience without breaking the bank.

The discount applies to all-day showings and is calculated based on the standard adult evening ticket price. Even better? Premium formats like IMAX and 4DX are included in the 50% off deal, making it a fantastic opportunity to enjoy high-end cinematic experiences at a fraction of the usual cost—especially valuable when considering how expensive these premium viewings can be for families or groups.

The movie theater industry has faced significant challenges since the disruption caused by the COVID-19 pandemic. With a steep decline in foot traffic and ticket sales, recovery has been gradual and filled with uncertainty. However, AMC CEO Adam Aron remains optimistic about the future of theatrical viewing.

Aron noted that while the first quarter experienced lower-than-expected box office numbers—an issue he described as an “anomaly”—the situation has already improved dramatically. Since April 1, ticket sales have surged, thanks in large part to blockbuster hits like *A Minecraft Movie* and *Sinners*. As of this writing, *A Minecraft Movie* has grossed an impressive $408 million domestically, while *Sinners* continues to climb, having earned over $215 million so far.

With the summer blockbuster season now underway, more highly anticipated films are set to hit theaters. Upcoming releases include *Mission: Impossible — The Final Reckoning*, Disney’s live-action *Lilo and Stitch*, and superhero highlights such as the new *Superman* and *The Fantastic Four: First Steps*, both arriving in July. These titles bring strong potential for increased box office revenue—and AMC’s half-price Wednesday initiative is perfectly timed to help drive even more excitement and turnout at theaters nationwide.