"Assassin's Creed Shadows Cafe Opens in Harajuku"

Assassin's Creed Shadows, the much-anticipated game, was released on March 20th, 2025. To celebrate this launch, Ubisoft has created a unique themed cafe experience in Harajuku, Tokyo. Game8 had the privilege of attending a media preview before the public opening, and we're excited to share our insights on the venue, the culinary offerings, and the exhibitions on display.

Hidden Away from the Public

Something of a Secret

The weather in Harajuku was unexpectedly mild, a stark contrast to the heavy snowfall just two days earlier. As spring started to show its colors, the area around Harajuku Station buzzed with its usual mix of tourists and young locals eager to explore the trendy shops and cafes. However, tucked away from the main thoroughfare near Takeshita Street, the atmosphere quickly shifts to a serene quietness. Here, hidden from the public eye, lies the Assassin's Creed Shadows themed cafe, a fitting location for a game centered around secrecy and stealth.

Ubisoft collaborated with Dante Carver, a major fan of the series, to transform the chic dotcom space Tokyo into this special venue. Game8 was invited to a media event to experience the cafe before its public opening, and we want to express our gratitude to Ubisoft for this opportunity. Please note, this article is not sponsored, and Ubisoft will see this review simultaneously with the public.

The Venue

dotcom space Tokyo

The cafe's location may be discreet, but the entrance leaves no doubt about its purpose, with "Assassin's Creed Shadows" illuminated in vibrant neon lights. The lights showcase the protagonists Yasuke and Naoe, intertwined with the iconic Assassin's Brotherhood emblem.

Entering dotcom space Tokyo for the first time, it was clear that the space retains its modern, minimalist aesthetic: white walls, exposed ceilings, and cracked floors (one of which I stumbled upon). The cafe is equipped with sleek drink machines and angular beige furniture, including two long tables and seating areas along the left wall, comfortably accommodating around 40-50 guests.

The Assassin's Creed theme is subtly integrated into the decor through posters of the game series, scattered artwork, Ubisoft-logoed pillows, and various encyclopedias and artbooks. A silent projector plays footage from a Shadows event held in Kyoto in February, while classic background music from the games adds to the ambiance. At the back of the cafe, several exhibits await, but let's first delve into the culinary offerings.

The Menu

Pleasantly Affordable

The cafe's prices are surprisingly reasonable for a themed venue. Drinks range from 650 to 750 yen (approximately $4 to $5 USD), while food items cost 800 yen (about $5.30 USD). Although slightly more expensive than typical vending machine offerings, the specialty drinks and branded experience justify the cost. Additionally, every purchase comes with a complimentary goodie bag (while supplies last) and an extra item, making it a fantastic deal for both avid and casual fans.

The drink options include:

• Cafe Latte for the Assassin who Serves the Light - 650円
• Cafe Mocha for the Assassin who Works in the Dark - 750円
• Shadows Lemonade (檸檬水 in Japanese) - 700円
• Valhalla Lemonade (Sitronbrus in Norwegian) - 700円
• Odyssey Lemonade (λεμονάδα in Greek) - 700円

Food choices consist of:

• Assassin’s Creed Dolce Set - 800円
• Assassin’s Creed Crest Toast - 800円

During the media event, we sampled both food options but could only select one drink. Opting for the Shadows Lemonade to stay in theme, I eagerly awaited my order and the accompanying tote bag of goodies, ready to capture the moment with photos.

The Food

The Toast Tasted Terrific

The irresistible aroma of melted cheese filled the air, intensifying as I approached my tray. The cheese-topped toast, adorned with the Assassin Brotherhood logo in what seemed to be paprika, came with a side of syrup. While some might find the combination of cheese and syrup unconventional, it's not uncommon in Japan, and the savory-sweet pairing was delightful. Unfortunately, my toast had cooled a bit from photo-taking, making the crust slightly tough. However, the inside of the bread remained soft and flavorful, showcasing the unique fluffiness of Japanese bread.

My Shadows Lemonade, a vibrant red concoction possibly flavored with cranberry, was refreshing and complemented the meal well. My taste buds aren't the most refined, so if anyone can confirm the flavors, please share in the comments.

Dolce Disappoints

The Dolce Set featured two pastries: a madeleine and a cookie, both adorned with the AC logo in sugar. The madeleine was moist with a pleasant almond aftertaste, though its density made me reach for my lemonade frequently. It would have paired better with coffee, but I stuck with my drink choice.

The cookie, while visually appealing with its teal color, was less enjoyable due to its hard royal icing. Breaking through to the cookie revealed a mild cocoa flavor, but it was overshadowed by the sugar. The madeleine was the clear winner in this set.

The Exhibitions

Artwork and Replicas

After enjoying the food, I explored the exhibitions. Highlights included replicas of in-game items like Yasuke's mask and Naoe's Hidden Blade, as well as mannequins dressed in faithful recreations of the protagonists' outfits. While I hoped for live cosplayers for better photo ops, the mannequins were still impressive. The display also featured intricately detailed origami and figurines, and a striking painting of Yasuke and Naoe using broad strokes.

Many of these items are available for purchase from PureArts, catering to collectors. For those on a budget, simply admiring the craftsmanship on display is rewarding enough.

Is It Worth It?

If You Temper Your Expectations

The popularity of the cafe is uncertain, given the divisive opinions on the game and its somewhat hidden location. However, themed cafes often attract a wide range of fans, and the event is only available for a limited time: March 22nd to 23rd, from 11 am to 6:30 pm.

For Assassin's Creed fans, this cafe is definitely worth a visit, provided expectations are set correctly. Don't expect an immersive experience; it's primarily a cafe with food, drinks, and AC-branded items. The reasonable prices, delicious cheese toast, free gifts, and the opportunity to view art and exhibitions without an entrance fee make it a worthwhile stop. Cosplayers would have added to the experience, but this is typical for such pop-up events.

If you're a fan in or visiting Japan this weekend, take 30 minutes to explore the cafe while in Harajuku. Non-fans may still enjoy the cheese toast and colorful drinks, though the thematic elements might be less appealing. For fans unable to attend, we hope this article provided a vicarious experience.

Assassin’s Creed Shadows Harajuku Event Information

• Location: dotcom space Tokyo (1-19-19 Erindale Jingumae B1F, Jingumae, Shibuya-ku, Tokyo 150-0001)
• Date and Time: March 22, 2025 (Sat) to March 23, 2025 (Sun), 11:00 am to 6:30 pm (Last Order: 6:00 pm)