Avowed Is Xbox Game Pass's Second Most Popular Title

Obsidian Entertainment's Avowed has proven to be a major triumph for Microsoft, attracting 5.9 million players in its first month on Xbox Game Pass. This performance surpasses that of Indiana Jones and the Great Circle, which drew 4 million players over the same period. Set in the Pillars of Eternity universe, Avowed continues to drive significant engagement, as shown by data from mindGAME Data, which monitors user activity, streaming numbers, and search engine queries.

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Despite positive critical reception and robust sales, Microsoft invested between $80 and $120 million into the project. To ensure these investments deliver lasting value, Avowed must maintain player engagement well beyond its release window. This requires not only keeping existing subscribers but also attracting new audiences through strategic initiatives like downloadable content and potential multi-platform releases, including on PlayStation 5.

While Avowed currently benefits from strong player interest, Microsoft's ongoing challenge is to solidify its role as a key subscription retention driver. Sustained content updates and wider platform availability will be essential for the game to maintain its competitive edge.