The Biggest Upcoming Sales Events of 2025

This guide outlines major 2025 sales events, offering savvy shoppers opportunities to snag deals beyond Black Friday. Retailers are increasingly competitive year-round, but these dates offer particularly strong bargains.

Preferred Online Shopping Destination?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee Results1. Valentine's Day Sales (Now–February 14)

While not traditionally a shopping holiday, Valentine's Day drives gift purchases, resulting in early February discounts on gift items. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and books. These sales often offer the year's lowest prices to date.

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7$59.99 save 20%$47.96 at Amazon2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day, a federal holiday, sparks sales. Expect deals starting the week prior, focusing on mattresses, clothing, laptops, and PCs, with broader sitewide sales from various retailers, including Amazon.

3. Tax Day Sales (April 15)

Tax Day, while not a holiday, often sees retailers offering discounts to capitalize on tax refunds. Look for deals on TVs, electronics, and LEGO sets.

4. Star Wars Day Sales (May 4)

May the Fourth (Star Wars Day) offers discounts on Star Wars merchandise: LEGO Star Wars sets, movie collections, games, and collectibles.

5. Mother's Day Sales (May 8–11)

Mother's Day sales mirror Valentine's Day, featuring discounts on flowers, jewelry, watches, and chocolates, with potential deals on other gift items.

6. Memorial Day Sales (May 22–26)

Memorial Day, a three-day weekend, triggers significant sales. Expect discounts on mattresses, clothing, appliances, laptops, and furniture, with major online retailers like Amazon, Walmart, and Best Buy participating. Sales typically begin the preceding week.

7. Dads and Grads Sales (June 1–15)

June combines graduation and Father's Day sales, offering deals on large-ticket items like TVs, laptops, PCs, and furniture. This is a prime time for electronics purchases before summer sales.

8. 4th of July Sales (July 1–6)

Another three-day weekend, the 4th of July often features significant discounts on electronics (TVs, monitors), mattresses, appliances, furniture, and clothing. Sporting goods and grills are also commonly discounted.

9. Prime Day (Mid-July)

Prime Day, a major Amazon-led event, rivals Black Friday in discounts. Many retailers now offer competing sales. While the exact date varies, a mid-July timeframe is likely.

Prime Day vs. Black Friday?

Prime DayBlack FridayDeals Anytime!AnswerSee Results10. Labor Day Sales (August 25–September 1)

Labor Day sales, coinciding with back-to-school shopping, offer significant discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. Sales generally begin the week before the holiday.

11. October Prime Day Sales (Mid-October)

Amazon's October Prime Big Deal Days sale, similar to Prime Day, provides pre-Black Friday deals, often matched by other major retailers. A mid-October timeframe is expected.

12. Black Friday Sales (November 1–30)

Black Friday remains the peak shopping event, offering the broadest and deepest discounts across all categories. While November 28th is the official date, sales typically extend throughout November, with peak deals around Thanksgiving and Black Friday itself.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, initially an online-only event, now equals Black Friday in scale. Expect sales to start on the Sunday of Black Friday weekend, extending into Cyber Week.

Preferred Shopping Holiday?

Black FridayCyber MondayAnswerSee Results14. Green Monday Sales (December 8–23)

Green Monday, originating from eBay, represents the final pre-Christmas sales push. Expect "last-minute" deals extending until Christmas.

15. New Year's Sales (December 26–January 1)

Post-Christmas sales capitalize on gift returns and retailer inventory clearance. Expect deals on older tech and TVs, often influenced by the upcoming Consumer Electronics Show (CES).