LINE Games Unveils Hello Kitty Friends Match: A New Match 3 Puzzle Game

If you're a longtime fan of Sanrio characters or still hold a special place in your heart for Hello Kitty and her adorable crew, you're in for a treat. A brand-new mobile game titled Hello Kitty Friends Match has just been soft-launched by LINE Games and their partner studio, Super Awesome.

Where Is Hello Kitty Friends Match Available?
The game is currently live in two regions: the Philippines and Canada. For everyone else, a full global release is scheduled to roll out sometime during the first half of 2025. If you're not in those initial launch regions, don’t worry—you can still pre-register on the Google Play Store to be among the first players when it goes live worldwide.

Now, we know what you might be thinking—another match-3 puzzle game? But Hello Kitty Friends Match actually brings something a little different to the table.

For starters, the game plays in landscape mode, which is a refreshing change if you're used to the standard vertical layout. It also features larger-than-usual icons, making gameplay more comfortable and visually appealing—no more squinting at tiny tiles!

The adventure begins in a whimsical world called Dreamland, where Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, and other beloved Sanrio characters are on a mission to gather magical star power and rebuild their home. The blend of cute storytelling and casual puzzle mechanics gives the game a gentle, engaging charm that’s perfect for laid-back play sessions.

Collect Your Favorite Friends and Outfits
One standout feature is the collectible aspect of the game. You’ll have the chance to unlock and collect 10 different Sanrio characters, each with over 100 unique costumes to customize them with. And if you pre-register now, even from non-launch regions, you may get exclusive costume rewards as a bonus.

This marks LINE Games’ first mobile release of the year. Whether you're looking for a relaxing puzzle experience or just want to relive some childhood nostalgia with iconic characters, Hello Kitty Friends Match is definitely worth checking out. Pre-register today or download it directly from the Google Play Store once it's available in your region.

And before you go, don’t miss our next update on [ttpp], the upcoming title from Azur Lane creator Manjuu Network—stay tuned for more details on its latest trailer, “Set Sail Towards the Blue Beyond.”