Kartrider Rush+ and Hyundai unveil exciting new partnership

When it comes to promoting their latest vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are vast. However, Hyundai has chosen a unique and engaging approach by once again teaming up with KartRider Rush+ to introduce their new Insteroid concept car as an in-game kart. This collaboration showcases the innovative design from Hyundai Motors Europe Design Center, which is inspired by the INSTER, an electric SUV from Hyundai.

The Insteroid isn't the only exciting addition to the game. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme. To sweeten the deal, a celebratory event running until April 28th offers players the chance to win 30 Lucky Star Jewels by using a Boost Shard at least once in-game. These jewels can be exchanged for items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.

Notably, the Insteroid isn't just a digital kart; it's also a real-world concept car. While it's not slated for immediate production and sale, its presence in KartRider Rush+ serves as a powerful promotional tool. In my opinion, the Insteroid's sleek design certainly outshines the Cybertruck featured in Fortnite.

If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you might want to explore our list of the top five new mobile games to try this week. There's a whole world of new releases waiting for you to discover over the past seven days.