Sony has donated $5 million to support first responders, community relief and rebuilding efforts, and aid programs for those affected by the devastating wildfires raging across Southern California.
In a joint statement on X/Twitter, Sony Chairman and CEO Kenichiro Yoshida and President and COO Hiroki Totoki emphasized Los Angeles's significance as the home of Sony's entertainment business for over 35 years. They pledged continued collaboration with local leaders to optimize Sony Group's support for relief and recovery efforts.
The crisis, which began on January 7th, shows no signs of abating. A week later, three major wildfires continue to spread destruction across the greater Los Angeles area. The BBC reports at least 24 fatalities and 23 missing persons in the two largest fire zones, with firefighters bracing for intensifying winds.
Sony's contribution joins a wave of corporate philanthropy. CNBC reports significant donations from other companies, including $15 million from Disney, $10 million each from Netflix and Comcast, $5 million from the NFL, $2.5 million from Walmart, and $1 million from Fox, among others.