Candy Crush Solitaire is coming to alternative app stores in partnership between King and Flexion

With the upcoming launch of Candy Crush Solitaire, King is taking a bold step by integrating the charm of their renowned franchise into the classic solitaire game, aiming to attract a fresh wave of players. This move is not just about expanding their game portfolio but also about broadening their distribution strategy by simultaneously launching on multiple platforms, marking a significant shift in their approach.

King has teamed up with publisher Flexion to debut Candy Crush Solitaire on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This strategic partnership highlights King's first venture into simultaneous multi-platform launches, indicating a strong push towards diversifying their market presence beyond the traditional Google Play and iOS App Store.

Flexion is excited to collaborate with a powerhouse like King, and the announcement underscores the novelty of this multi-platform release. This approach suggests that King views alternative app stores as vital channels for reaching a broader audience, a strategy that has been somewhat overlooked until now.

Embracing Alternatives

King's dominance in the gaming industry, particularly with their lucrative match-three puzzle games, makes their move towards alternative app stores noteworthy. Their decision to launch simultaneously across various platforms reflects an understanding of the untapped potential these stores offer. It's a clear signal that major players in the gaming industry are beginning to recognize the value of alternative distribution channels.

For those curious about Huawei's ecosystem, exploring the Huawei AppGallery awards for 2024 could provide insights into the kinds of games and apps that are celebrated on this platform, further illustrating the growing significance of alternative app stores in the gaming landscape.