Sydney Sweeney's Bathwater Soap Launch Ignites Online Debate

Sydney Sweeney's provocative ad for Dr. Squatch’s body wash in October 2024 left fans curious about her next move. Now, the Euphoria and Madame Web star has teamed up with the brand again, this time for a limited-edition soap reportedly infused with her bathwater.

"You kept asking about my bathwater after the @drsquatch ad… so we made it happen," Sweeney announced on Instagram. "Introducing Sydney’s Bathwater Bliss! A truly exclusive soap crafted with my actual bathwater."

The internet is buzzing with reactions to the 5,000-bar limited release. “Legally, you can’t sell unsanitary products, so it’s likely just a marketing ploy. She probably chose the fragrance,” one Reddit user commented on r/Entertainment. Another added, “It’s purified water at best—a clever gimmick that’ll sell millions.”

Speculation about the production process abounds. “Is she siphoning bathwater into buckets for some guy to pick up and ship to a soap factory?” one Redditor mused. Another quipped, “Nah, she just bathes at the plant.”

“Maybe it’s a tiny drop in a huge batch,” one user suggested. Another did the math: “For 5,000 bars, assuming 2 oz of water per bar, that’s about one bathtub—roughly 302 liters, or 34 oz per liter.”

Skeptics remain unconvinced. “No way it’s actual bathwater,” one Redditor argued. “Dr. Squatch is known for wild claims like this—it’s just their brand’s humor.”

Sweeney’s knack for lucrative brand deals has long intrigued fans. “Is she hooked on the grind or just in debt?” one user wondered.

Another offered perspective on the industry: “There aren’t many true movie stars left. Celebrities like her have short careers, so she’s cashing in while she can.”

Some question the move’s optics. “This feels like a desperate D-lister stunt, not something for someone at her peak,” one fan remarked. Another countered, “That D-lister hustle with A-lister charm is probably raking in millions.”

Ultimately, many fans applaud Sweeney’s savvy. “She knows her audience and isn’t afraid to capitalize,” one wrote. Another added, “Why not profit off the hype? It’s brilliant.” A third predicted, “With so many fans, she’s about to make bank.”

With only a few thousand bars available, demand for Sydney’s Bathwater Bliss is sky-high. Some fans speculate about misuse: “People are going to do weird things with this soap,” one user joked, referencing a Tim Robinson skit. Another quipped, “Yeah, some are definitely eating it.”

Fans are thrilled by Sweeney’s bold embrace of her appeal, with Reddit threads joking, “That’s gross! Where can I get it?”

Sydney’s Bathwater Bliss launches June 6 on Dr. Squatch’s website.