Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major success even before its official release. The game has raked in an impressive $2.5 million in revenue since its soft launch, according to recent estimates compiled by Pocketgamer.biz.

If you're not familiar with Mo.co, it's a unique blend of a modern millennial social gaming platform and the popular Monster Hunter genre. In the game, you take on the role of a stylish part-time hunter, tasked with taking on contracts to battle evil invaders from beyond.

The early revenue spike for Mo.co can likely be attributed to the abundance of cosmetics and other enticing in-game items available to players. However, rather than signaling the game's impending doom, the subsequent drop in revenue could be due to the lack of further content during its invite-only soft launch phase.

Superstitious cellWhy does this matter? Supercell has a history of managing its business with an unconventional, ruthless approach to game releases. Instead of splitting their team's attention across multiple titles, they focus solely on the most promising performers for launch.

This strategy has led to some initially weak but quickly surging releases, such as Brawl Stars and Squad Busters. However, it has also resulted in the cancellation of other promising games like Flood Rush and Everdale before they could see the light of day.

The question now is whether Mo.co will follow the same path. Given its early success, Supercell may look to see how the addition of new content can help revive player spending. Hopefully, this will lead to Mo.co making its way to storefronts in the near future.

While Mo.co remains in its closed state and not yet available for everyone to play, if you want to stay ahead of the game, why not check out our top feature, "Ahead of the Game," for great early access mobile games you can dive into right now?